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Email Marketing Statistics

*  46% of small businesses use email marketing to stay in front of their clients and prospects and that seems to be increasing about 10% a year *  82% use email as a time and money saving tool. The cost is often 1/10 of the cost of traditional advertising and marketing. *   A cross section of small businesses and organizations use email marketing such as Small business owners Educational organizations Non-Profits and charities Medical Institutions and Professionals *  51% do a blast in either a newsletter or flyer with a discount offer format Most Influential Aspect of a Marketing Email Influential Aspect % of Consumers Discounts or Money Off 27% General Interest in Product 24% Prize Draw 20% Brand Familiarity 20% Attractive Images 5% Humor 4%  *  Tuesday through Thursday is the most popular days for opening email  *  The number of email users is estimated to exceed 175 million people  *  E-Marketers Advancing Their Tactics     Try Success Mail free. . . We will send a free email blast to as many as 500 contacts to show you how great our service is. For details, contact us at info@successmail.biz.     An Internet Retailer survey found email marketers are taking positive steps to improve their email marketing effectiveness and boost deliverability: 79.1%: Feature the company name prominently in the message “from” line 64.0%: Keep key message points high up in the message body to be seen when the message is viewed in the preview pane 63.7%: Say they are trying to create the right mix of graphics and content in the message. 62.0%: Say they watch the message size to avoid sending messages that consume too much bandwidth. 56.6%: Segment mailing lists by one or more demographic factors, including age, sex, income and buying history. *  The Average size email blast is 5,000-45,000 *  41% of email marketing users also combine their email marketing with some form of print advertising  *  76% email once or twice a month to their list  *  Most email is opened between 10AM – 4PM Click-To-Open Rates Email Sample B2B Newsletter Ecommerce Email ISP/Domain Open CTR CTOR Open CTR CTOR AOL 12.0% 3.2% 26.7% 14.4% 8.2% 56.9% Earthlink 42.1% 2.6% 6.2% 47.4% 14.6% 30.8% Hotmail 30.0% 7.5% 25.0% 24.8% 8.9% 35.9% Yahoo! 21.2% 5.8% 27.4% 23.5% 9.2% 39.1% All Other Domains 42.5% 10.6% 24.9% 40.9% 11.2% 27.4% Total 39.6% 9.9% 25.0% 33.6% 10.9% 32.4% *  Which email servers block the most email? Blocks by ISP ISP Block Rate Excite 50.7% Adelphia 35.5% Gmail 34.3% Road Runner 30.6% Hotmail 22.7% MSN 22.4% Verizon 18.0% Yahoo 15.2% AOL 14.1% Compuserve 11.8% *   What are marketers doing to build or enhance customer relationships? Percent of Initiative for 2006 Holiday Initiative Percentage Send regular emails 80% Use a database of customers information such as demographics 54% Offer VIPs special deals such as free shipping 44% VIP special events 40% Frequent-shopper programs 38% Develop targeted programs based on clickstream data 28% Offer customized online experience based on preferences 20%     Give Success Mail a try today FREE. . . Get a free email blast to as many as 500 contacts and see why others choose us. For details, contact us at info@successmail.biz.     *  Where will marketers increase spending in online channels? Percent of Initiative for 2006 Holiday Initiative Percentage Email marketing 52% Search engine marketing 46% Search engine optimization 37% Online banner ads 22%   Time of Day Online Users Check Personal Emails at Work Time of Day % of Users Sporadically Throughout The Day 47% First Thing When They Arrive 25% At Lunchtime 18% During Afternoon Break 8% Right Before They Head Home 2% Source: eMarketer *  Email is Alive, Well and Improving Email marketers, especially business marketers, remain bullish on email's performance despite the hype for new channels such as text messaging and podcasting. A MarketingSherpa study found 78% of business email marketers and 69% of consumer email marketers still think that email marketing is effective and its impact continues to grow, either "slowly" or "significantly." Impact of Email   Increasing Significantly Increasing Slowly Not Changing Noticeably Slowly Declining Declining Significantly B-to-B Marketers 35.6% 42.4% 6.8% 13.6% 1.7% B-to-C Marketers 40.0% 29.1% 18.2% 10.9% 1.9% Source: MarketingSherpa Email Benchmark Survey, November 2006.   Information comes from various sources: Organizations Report, Jupiter Research, The U.S. Dept. of Commerce, Department of Direct Marketing Research, Internet Retail Survey Please note: Email marketing statistics are constantly changing and we will do our best to keep these statistics as accurate as possible.